Analytics

Optimize Your Content with Merlin OTT Analytics

Analytics

Analytics is revolutionizing the landscape of TV and OTT platforms. Our Analytics tool empowers you to oversee and track your content and users. Leveraging our extensive experience in the digital realm, we understand the significance of statistics for analyzing situations. Both content owners and advertisers rely on these analytics.
With our Analytics tool, you can access user experience and server-side data. To enhance user experience, our analytics offer a Video Performance tool.
Instant

Gain real-time insights into your content and users.

Detailed

With detailed insights, you can gain a comprehensive understanding of your viewers' behavior, enabling you to tailor your content strategy accordingly.

Multi-Layer Analytics

Understanding your audience is paramount, and our multi-layer analytics tool offers invaluable insights into viewer behavior. By delving into various data layers, you can enhance viewer satisfaction, optimize OTT TV delivery networks, and maximize revenue opportunities by delivering targeted ads across diverse devices.